Challenge: Create a campaign for the upcoming 2016 Presidential Election targeting Hispanics 18-29. Each year, this target audience is growing and now more than ever, Hispanic millennials can dramatically impact the election and voice their opinions. However with a history that lacks voter participation within the audience, the challenge is to find a way to motivate and influence this audience to vote.
Strategy: The campaign is centered on creative ads on social media platforms with the hashtag:#MyVoiceMíVoto. The idea is that the ads will bring awareness and a uniting tone for Hispanics, which will then encourage them to vote. This audience has not taken the time to vote in the past because they feel that voice is not heard; we hope to change that.