Future Lions

Challenge: Connect an audience to a product or service from a global brand in a way that was not possible 5 years ago.

Issue: People want to be able to participate in action sport activities and document their experience in a creative and groundbreaking way. 

Opportunity: Incorporate GPS and triaxial movement technology with Arc'teryx apparel. The unique ability to pair world class technology with an innovative and dynamic brand will provide action seekers the ability to track their journey and share it with the world.