Jarritos Competitive Review
Challenge: Create a competitive review analysis for Jarritos and two of its competitors. Then building off the competitive review, create a strategic recommendation for the client that includes a solution to a problem we identified.
Overview: Jarritos is a prominent Mexican soda that has gained popularity and success in the United States. Jarritos' goal is to expand its brand to connect its target audience with its product in a way that other soda competitors are not doing.
Strategy: We selected Fanta and Hansen's Soda as the two main competitors. These two brands also have experienced great success within the niche soda market and exemplify many similarities to Jarritos. Our strategy for growing the Jarritos brand was to make the product more accessible for the consumer as well as creating a strategy to engage the consumer with the soda company.